The Neil Diamond jukebox musical A Beautiful Noise came through Fayetteville on the same Procter & Gamble Broadway Series that carried Kimberly Akimbo, Water for Elephants and Mamma Mia! in 2025-26. That touring slate is the visible draw, but the organization pours equal weight into an arts-education program that reaches roughly 35,000 students and teachers a year — the part that quietly grows the region's next set of performers.